Africell partners with Audiomack in The Gambia

Collaboration with ground-breaking streaming platform brings fresh, relevant and innovative music to Africell’s Gambian subscribers

Africa’s leading music streaming platform, Audiomack, has partnered with a leading African mobile network operator, Africell, to enhance music streaming accessibility to subscribers in The Gambia. This landmark partnership will provide subscribers who experience data restrictions with convenient and unlimited access to premium music content on the Audiomack platform at no extra cost.

Through this partnership, Africell subscribers who purchase multiple daily and weekly passes using designated Africell short codes are granted extra validity-days to access the Audiomack platform.

Speaking about the collaboration, the Head of Business Development and Media Partnerships for Audiomack Africa, Charlotte Bwana, explained that the partnership opens new opportunities for the music-streaming giant to expanding access to new users and allows Audiomack to continue improving its consumer experience, two of its core operational values. She said “We are thrilled about this partnership with Africell in the Gambia as it will seamlessly improve the music streaming experience, while also tackling the challenges of high data costs incurred by our listeners. This partnership is a key milestone for Audiomack’s continued global expansion and its commitment to providing accessibility to optimal music content and entertainment for all”, she said.

Chief Commercial Officer of Africell The Gambia, George Khairallah, said: "We are delighted to launch this partnership with Audiomack, which provides our subscribers with even more value in the form of optimal access to unlimited music content and entertainment. Africell enjoys striking creative partnerships with other organisations pushing for digital change in Africa, and Audiomack’s innovative and user-first approach matches our own".

In line with its dedication to upscaling seamless user experiences and increasing limitless music accessibility to Africans, Audiomack remains committed to delivering impactful initiatives through strategic partnerships.

About Audiomack

Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience.