About Africell

About Africell

Africell is a fast-growing mobile network operator with a pan-African footprint.


We provide fast and reliable mobile network coverage and related technology services to over 12 million subscribers. Through a mix of voice and SMS products, data services, and Afrimoney (our mobile money platform), we help sub-Saharan Africa share in the extraordinary long-term benefits of digital connectivity.

 

Africell is a disruptor. We challenge inefficiency, embrace fresh thinking and deliver innovative products and services which make a practical difference to everyday people. We are a “brand for the people” and appeal to a broad cross-section of the populations we serve. Africell employs over 1,000 people in multiple countries and contributes indirectly to thousands more jobs. We have US ownership and are based in London, UK. Africell’s social impact, entrepreneurial spirit and transparent business activities make us the ideal mobile network provider for Africa’s future. 



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Mission and Vision

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Our vision

is to be a competitive and highly differentiated player in the African telecoms market, achieving growth and creating value as a result of carefully selected long-term investments and a strict focus on price, reliability and customer service

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Our mission

is to make a positive everyday difference to customers through the provision of affordable, accessible and good quality telecoms products and services – and thereby to create a wider social and economic benefit to the countries in which we operate

COMPANY HISTORY

Africell has a 20-year track record of growth, innovation and delivering outstanding telecommunications services across sub-Saharan Africa.

2001

LAUNCH IN THE GAMBIA


2005

LAUNCH IN SIERRA LEONE


2012

LAUNCH IN DRC


2015

LAUNCH IN UGANDA


2021-22

ANTICIPATED LAUNCH IN ANGOLA

Our approach

 Long-term commitment

Long-term commitment

Our ambition is to grow a stable, long-term business based on a deep understanding of and loyalty to the markets we operate in

 Entrepreneurial spirit

Entrepreneurial spirit

We take a nimble, innovative and open-minded approach to establishing coverage, bringing new products to market, and earning customer trust

 Community empowerment

Community empowerment

We contribute to economic development by investing in infrastructure and advancing skills, technology and jobs in local communities

 People-focus

People-focus

We have built a "brand for the people", and we always seek to train, support and unlock the potential of our workforce

 Strength and resilience

Strength and resilience

Like the people and governments we work with, we have overcome challenges and learned how to succeed in emerging markets

 Integrity and transparency

Integrity and transparency

We deal fairly and ethically with all stakeholders: including customers, partners, employees and governments