About us
The Gambia is the first market Africell launched in, 25 years ago
Africell nyo ko yorr
The Gambia plays a vital role in the overall Africell story because it was here that we first launched network services in 2000/01. Africell’s priority in The Gambia is to offer exceptional customer care while continuously innovating our products and services to suit the needs of ordinary Gambians. Africell The Gambia employs 400+ people in roles including engineering, finance, marketing, sales, HR and more. We are a popular brand whose promotions and community activities appeal to diverse demographics. Education, entertainment and sport are key to our strategy and we are proud to be an active corporate citizen across The Gambia.
2000
Launched
60%+
Market share
250+
Employees
2M+
Subscribers
The Gambia in numbers
Area
11,300 SQ KM
Main languages
Wolof, Mandinka, English
Capital
Banjul
Population
2.5 Million
Employee spotlight
Mbye Bittaye
Events and Sponsorships Supervisor, The Gambia
“I am at the forefront of Africell’s public engagement in The Gambia, spending my time meeting and interacting with ordinary people as we prepare and host our rich programme of events, parties and promotions. I am an actor and content creator in my spare time, and the skills I learnt through this help my work at Africell – and vice versa”.
