The report documents a year of expanding community investment in Africell’s four markets, from digital learning centres in Freetown to a feature documentary reaching a global audience of 250 million.
The Africell Impact Foundation has published its 2025 Annual Report, setting out the breadth and depth of Africell’s social investment programme across Sierra Leone, The Gambia, Angola and the Democratic Republic of Congo.
The report documents activity across the Foundation’s three impact areas: Arts, Culture & Heritage; Education & Entrepreneurship; and Health, Sports & Wellbeing, and reflects on a year in which the Foundation deepened its commitment to locally-rooted, community-centred impact.
2025 highlights include the opening of new digital learning and creative hub centres in Freetown and Banjul; the planting of 25,000 trees across The Gambia in partnership with Green-Up Gambia; free vision screening and glasses for schoolchildren in Angola; and the fifth Congo River Marathon, which drew more than 900 runners from over 30 nationalities. The Foundation also expanded its partnership with NBA Africa, with Jr. NBA leagues, clinics and tournaments set to reach all four Africell markets in 2026.
In the arts, Africell’s Galeria 10A scaled from Luanda to Benguela, the second Africell Luanda Art Fair drew more than 2,000 delegates, and the Africell original documentary Lobito Bound – which follows explorer Dwayne Fields along the route of the historic Lobito Corridor railway – reached a potential global audience of 250 million viewers when it launched for worldwide streaming on Apple TV and Amazon Prime Video.
In Sierra Leone, the year saw the opening of a new AIF Learning Centre in Freetown offering digital skills training to employees and members of the public, a partnership with IPAM to deliver Wi-Fi infrastructure and e-learning facilities, and Africell’s collaboration with RBG Kew to assess and stabilise Freetown’s historic Cotton Tree, which was damaged in a storm in 2024. As in Africell’s other markets, initiatives reflect a sustained commitment to Sierra Leone that extends well beyond Africell’s role as the country’s leading mobile network operator.
Writing in the report, Africell CEO, President and founder Ziad Dalloul identified “local production” – that is, the on-the-ground creation of art, knowledge and content – as the theme that will guide the Foundation’s work in 2026.
“More people than ever before have participated in and benefited from the Africell Impact Foundation’s bold, thoughtful and wide-ranging programme of activities,” he wrote, “and are now more ready to contribute what they can to the betterment of themselves, their communities, and their societies.”
Since its establishment in 2022, the Africell Impact Foundation has delivered more than 200 major projects in a dozen countries, reached over 2,700 students through education and skills initiatives, supported more than 60 artists through cultural programmes, and engaged half of all Africell employees directly in its work.
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